
Hobby Lobby-funded Jesus Super Bowl ads can’t hide the hate that fuels the Christian right
The “He Gets Us” ads are an expensive bait-and-switch trying to trick people into believing in MAGA Jesus
Of the many weird, cringeworthy, or confusing ads to run in the Super Bowl on Sunday, one stood out as especially eyeroll-inducing: a footwashing ad from the “He Gets Us” campaign. The commercial flashed a series of images of people washing another person’s feet, with most offering an attention-grabbing role reversal of oppressor and oppressed: A cop washing a young Black man’s feet, a white woman serving a migrant, and, for the one that made me guffaw the loudest, an anti-abortion protester kneeling before a presumed patient of a family planning clinic. “Jesus didn’t teach hate,” reads the tagline as an INXS cover plays. “He washed feet.”
Jesus may have been against lying, but his wealthiest self-appointed champions in American society do not hesitate to use deceit to build up their army of MAGA Christianity.