Trump makes Jesus Weep

A Year Out, Ignore General Election Polls

They have little relationship to the final outcome.

If you look at polls that tested the eventual Democratic and Republican nominees in the last two months of the year before the election, the average absolute error of the polling average is 10.6 percentage points.

If you trusted the polls in late 1991, you might have thought Bill Clinton was finished in the 1992 presidential election. George H.W. Bush was ahead of Clinton by 21 percentage points at the time; Bush was basking in sky-high approval ratings after the first Gulf War. But as the Gulf War triumph faded and the economy became the focus of the campaign, Clinton would gain in the polls and eventually overtake Bush.

public’s attitudes are often quite unstable and subject to dramatic shifts due to the news of the day or even random events. Herd mentality often rules–many base their opinion on what they believe to be the prevailing public view, creating a bandwagon effect. This helps explain why interest group spokespersons are always so anxious to publicize opinion polls that indicate support for their position. These polls, while often misleading, may create more support, among both the citizenry and their leaders; thus, such polls act as self-fulfilling prophesies.

In a Times-Mirror Center for the People and The Press poll taken in late March 1992, Bush led Clinton 50% to 43%. When (at the same time) the Center polled a different sample that first asked them about Bush’s handling of the economy, the fact that Saddam Hussein remained in Iraq, and Bush’s breaking of his no-new- taxes pledge, the margin was reduced to 48% to 45%. A third group was polled after asking them about Clinton’s alleged affairs, conflicts of interest, and Vietnam draft status, resulting in a Bush lead of 54% to 39%.